Frederic Alzra

Fréderic Alzra is a self-made man. A man of stature, exuding a tremendous energy, he seduces us with passion of his thoughts on fashion. Since 1994 he has been defining “Chic”. Above all, “Obey only oneself”. A businesswise craftsman obsessed by detail, he mesmerizes the fashionistas with the subtle elegance found in his display window.
His philosophy is not to think that fashion is just made for beautiful women, but also to reassure them, to give them confidence. Fashion acts on the body, its curves, it comments, it suggests.
Fréderic Alzra is an artist and truly a treasure.
